Persuasive Writing for Public Sector Masterclass

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29th Oct 2024



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In today’s rapidly evolving public sector landscape, effective communication stands as a cornerstone for organizational success. ‘The Persuasive Writing for Public Sector Masterclass’, is tailored to senior management professionals. Over the course of a day-long session, participants will experience a comprehensive toolkit designed to elevate their written communication prowess.

Attendees will explore the fundamental principles of persuasive writing within the public sector context, delving into the intricacies of ethos, pathos, and logos. Practical exercises will equip participants with the skills to craft persuasive internal documents and briefing notes,  with precision and impact.

The masterclass places a premium on audience analysis and segmentation, recognizing the diverse stakeholders within the public sector sphere. Techniques for tailoring communication styles and effectively presenting technical subjects to non-technical audiences will be imparted, ensuring messages resonate across various organizational tiers.

Structuring persuasive arguments forms the bedrock of effective communication, and participants will gain insights into frameworks such as Crucial Conversations®, Herrmann Brain Dominance®, and Conversational Intelligence®. By organizing information logically and sequentially, attendees will learn to guide audience understanding and action with finesse.

The masterclass also addresses the imperative of data-driven persuasion, emphasizing the need for accuracy and reliability in conveying complex information. Techniques for leveraging data and evidence, alongside strategies for addressing resistance and objections, will empower participants to foster buy-in and consensus within their organizations.

Crafting compelling calls to action will also feature, with a focus on driving desired outcomes across varied communication channels, including internal documents and briefing notes. Through case studies and group discussions, attendees will dissect effective calls to action, gaining actionable insights for their own persuasive endeavours.

By blending theory with hands-on practice, this masterclass promises to equip senior management professionals with the requisite skills to navigate the nuanced terrain of persuasive writing within the public sector. Whether shaping policy recommendations, spearheading government campaigns, or engaging with stakeholders, participants will emerge primed to achieve tangible results and drive positive organizational change.

Learning Objectives

  • Understand the principles of persuasive writing and its relevance in the public sector context.
  • Learn techniques to engage and captivate diverse audiences through written communication.
  • Master the art of structuring persuasive arguments to achieve desired outcomes.
  • Develop strategies for crafting clear, concise, and compelling messages tailored to specific stakeholders.
  • Enhance proficiency in leveraging data and evidence to support persuasive narratives.
  • Gain insights into ethical considerations and best practices in persuasive communication.
  • Learn strategies for addressing resistance and scepticism through persuasive writing, fostering buy-in and consensus.
  • Understand the role of storytelling in persuasive writing and its application in conveying complex ideas effectively.
  • Explore the use of visuals, multimedia, and other supplementary tools to enhance the impact of written communication.
  • Understand the importance of tone, language, and cultural sensitivity in persuasive communication within diverse public sector contexts.
  • Explore case studies and real-world examples of successful persuasive writing initiatives within the public sector.
  • Receive feedback and constructive critique on written assignments to refine persuasive writing skills.

Featuring Our Speakers





Mary Wong


Optimal Life Solutions

CEO of Optimal Life Solutions, and National President of POWERtalk Australia, Mary Wong’s passion is developing inspirational leaders. With qualifications in coaching, counselling, and business, and 20+ years of experience as a leadership and speaking coach, she says effortless communication, confidence, and the ability to seek support when needed, are pivotal to achieving success. Her clients transform into respected, self-aware leaders who surpass performance goals, inspire their teams, and set industry standards.

Mary is an acclaimed international speaker and a multiple Amazon #1 best-selling author. Her book coaching and publishing service helps established leaders share their wisdom through memoirs and business IP books, mentoring future generations.

She is the recipient of numerous awards, including two Stevie International Women in Business Awards for her work assisting organizations and their teams build deep connections, resolve conflicts, and foster new relationships through respectful communication.

Who should attend?

  • Directors and heads of departments seeking to enhance communication effectiveness and drive strategic initiatives within their organizations.
  • Policy analysts and advisors responsible for drafting and presenting policy recommendations to decision-makers.
  • Communication professionals involved in crafting messaging for government campaigns, public awareness programs, and crisis communications.
  • Legal and compliance officers tasked with communicating complex regulations and legal requirements in a clear and persuasive manner.
  • Consultants and contractors working with government agencies who need to articulate proposals and deliverables persuasively.
  • Professionals involved in public relations, policy advocacy, or stakeholder engagement within government agencies or affiliated organizations.

This masterclass is ideal for individuals looking to elevate their communication prowess and offers a comprehensive learning experience tailored to the needs of senior management professionals across various sectors within the public domain. Whether you’re crafting reports, proposals, or strategic messages, this immersive learning experience will equip you with the expertise to deliver persuasive content for driving positive outcomes and achieving organizational objectives.

The class will be delivered with a preamble icebreaker to build rapport then six modules of learning content will be delivered in workshop style, to involve the participants in hands-on learning.

Topics Covered

  • Fundamentals of Persuasive Writing
  • Audience Analysis and Segmentation
  • Structuring Persuasive Arguments
  • Data-driven Persuasion
  • Overcoming Resistance and Objections
  • Crafting Compelling Calls to Action