Effective Social Media Strategies Virtual Masterclass

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EVENT DATE

17th Nov 2021

LOCATION

Live Webinar

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Melbourne, Sydney, Canberra  (GMT+11): 9am to 5pm
Adelaide (GMT+10:30): 8.30am to 4.30pm
Brisbane (GMT+10):8am to 4pm
Perth, Singapore, Malaysia (GMT+8): 6am to 2pm
New Zealand (GMT+13): 11am to 7pm

 

Overview

Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your marketing efforts. With the pandemic forcing many businesses to have a strong presence online and E-Commerce mushrooming in our digital sphere thus increasing competition, even established brands cannot just sit back and be comfortable with existing marketing channels and risk losing market share. Today, smart businesses are taking a great leap forward and are brazenly harping on social media to maximise their brand exposure and to elevate business success. But how would you know if you are leveraging on your social media marketing efforts correctly towards getting the returns that you anticipated? Marketers are constantly under immense pressure to amplify their social media presence. In our upcoming Effective Social Media Strategies Virtual Masterclass, participants would be awed by the various strategies and tools our presenters are sharing that focuses on brand strengthening, generating sales, increasing contacts and contributing those digital footprints to your operational bottom line.

Learning Objectives

  • Achieving the right balance between interaction and advertising
  • Mobilising your fans and followers to strengthen customer relationships
  • How to attribute monetary value to online consumer engagement with your brand
  • How to determine ROI of your social media investment
  • Building your social communications strategy from concept to delivery
  • Sustaining relevant, high quality content and promoting the creation of user content
  • Identifying the appropriate social channels to hit key business objectives

Featuring Our Speakers

  • WM Consulting
  • Harmon Brothers
  • ICUC.social
  • Hero // McCann
  • KPMG Australia
  • True North Content
  • Campfire x
  • von Muenster Legal
  • CSIRO
  • University of Melbourne

Who should attend?

All levels of professionals in the following areas across the private and public sector:

  • Social Media
  • Creative Content
  • Digital Marketing
  • Marketing Content
  • Consumer Marketing
  • Growth Marketing
  • Brand Marketing
  • Audience Engagement
  • Corporate Affairs
  • Communications

Topics Covered

  • How to Turn an Obscure Startup into a Household Brand Name with Social Ads
  • Mobilising Your Fans & Followers to Drive Brand Advocacy & Strengthen Customer
    Relationships
  • How to humanise social and the role brands can play
  • Driving Value from your Social Media Research Tool, Hard Work behind a Humming
    Program
  • A New Approach to Generating Ideas for your Content
  • How to Use Social Media to Develop Real Change
  • Leveraging Influencers Legally – Tips and Traps to help you navigate the Legal and
    Regulatory Minefield.
  • Fast and Furious 24/7: Issues management in the social space
  • Measurement & Monetisation Metrics, Methodologies & ROI