Effective Social Media Strategies for Government

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18th May 2022


LIVE Webinar

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Melbourne, Sydney, Canberra, Brisbane (GMT+10): 9am to 5pm
Adelaide (GMT+9:30): 8.30am to 4.30pm
Perth, Singapore, Malaysia (GMT+8): 7am to 3pm
New Zealand (GMT+12): 11am to 7pm



Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your marketing efforts. The pandemic has cemented the value social media offers as a mass audience channel to deliver important and timely messages, as well as managing effective crisis communications. But with great power, comes great responsibility and with the pace of change showing no sign of slowing, communications and marketing leaders face some huge challenges when it comes to keeping abreast of tools and strategies to optimise their social media efforts. But how would you know if you are leveraging on your social media marketing efforts correctly towards getting the returns that you anticipated? Marketers are constantly under immense pressure to amplify their social media presence. In our upcoming Effective Social Media Strategies for Government Virtual Masterclass, delegates will leave feeling inspired with lots of fresh ideas, practical takeaways, and innovative problem-solving strategies. Our expert speakers – representing both large and small public sector organisations – will provide top tips to refresh the scope, depth, and creativity of your social media campaigns.

Learning Objectives

  • Achieving the right balance between interaction and advertising
  • Recognising the opportunities that social media brings to the public sector, during times of crisis and beyond
  • Mobilising your fans and followers to strengthen community relationships
  • Exploring which innovative channels work best to deploy your social media strategy, and why!
  • How to attribute monetary value to online community engagement with your brand
  • How to determine ROI of your social media investment
  • Building your social communications strategy from concept to delivery
  • Understanding the best tips and tools for taking a proactive approach to the rise of misinformation
  • Sustaining relevant, high quality content and promoting the creation of user content
  • Transforming strategies to deliver world class customer experience through social media
  • Identifying the appropriate social channels to hit key business objectives
  • Learning how to change your voice to engage your community



Who should attend?

All levels of professionals in the following areas across the PUBLIC sector:

  • Social Media
  • Creative Content
  • Digital Marketing
  • Marketing Content
  • Consumer Marketing
  • Growth Marketing
  • Brand Marketing
  • Audience Engagement
  • Corporate Affairs
  • Communications



Event Video