Data Visualisation & Storytelling in 8 Hours Masterclass

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EVENT DATE

19th Mar 2025

LOCATION

Brisbane

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Overview

In today’s data-driven world, the ability to tell compelling stories with data is crucial for effective decision-making and leadership. Organisations are dealing with an increasing amount of data and knowing where to start can be hard, but it doesn’t have to be. Meticulously designed by an expert network of academic and industry data scientists, policy makers, academics, industry experts and renowned storytellers, this 1-day workshop will improve your data fluency (your ability to interpret, analyse, visualise, and communicate with data) and persuasive storytelling skills.

The course uses techniques employed by working professionals and supported by academic research and has been successfully delivered to large scale corporate partners. Our practical and proven approach ensures participants can hit the ground running with confidence upon completion. This workshop empowers, business leaders, analysts, executives and decision-makers to craft compelling, actionable data stories that inspire and influence their audiences. It eliminates technical jargon and focuses on practical, real-world applications to elevate strategic communication.

Learning Objectives

  • Effective and persuasive storytelling and communication.
  • Identify your audience and scope your own data story.
  • Data analysis: practical techniques for finding the story in your data.
  • Principles of effective data visualisation and information design.
  • Data visualisation: choosing the right visual for your data story.
  • Principles of data storytelling, and why stories + data are so powerful.
  • How to bring your data story to life: putting it all together, presentation skills.
  • Gain confidence in communicating complex data insights through engaging narratives.
  • Develop proficiency in identifying relevant data sources and crafting persuasive data visualisations.
  • Learn to tailor their storytelling approach to different audiences, enhancing impact, influence, and clarity

Featuring Our Speakers

 

 

 

 

 

Rhetta Chappell
Data Scientists and Partnership Lead
Relational Insights Data Lab (RIDL)/Griffith Data Trust (GDT), Industry & External Engagement

Griffith University

Rhetta is a passionate and results-driven data scientist, and partnerships lead with over 10 years of experience in analytics and data strategy consulting, product innovation, and revenue generation and diversification, with >5 years managing high-performing data teams at Griffith’s Relational Insights Data lab (RIDL). Equipped with an MBA and a track record of delivering actionable and high-value solutions across various industries and stakeholders, Rhetta understands the importance of efficient co-design and effective communication. Rhetta’s goal is to leverage her creative problem-solving, analytical, leadership and strategic vision to design and deliver impactful data products and engaging decision making and training interfaces that clients, end-users, and partners want and love to use.

Built state and federal election dashboards for national and local news agencies, policy-experts, policymakers, and the voting public (>500k unique views) with significantly increased user engagement (time on screen up from <60 secs to >7 mins).

Conceptualised and developed a pilot micro-credential on data communication with a focus on data storytelling and visualisation for achieving business goals.

Developed and designed a data visualisation and storytelling module delivered to 3,500 Commonwealth Bank of Australia staff centred on financial crime, compliance and investigation.

Built revenue streams of $3.6m+ in 2024 by establishing mutually beneficial and strategically aligned partnerships, with aligned organisations wherein Rhetta and her team lead the pre-sales, scoping, co-design, development and evaluation of numerous high-value project-based data science solutions for government, commercial, third sector, and academic partners.

Nominated and Finalist for 2024 40 Under 40 and Queensland Government, and the 2023 Queensland Government Office of the Chief Scientist (Women in STEM award, state top 15).

Who should attend?

This event is ideal for senior leaders presenting to a board and other stakeholders, analysts seeking more effective ways to present their findings, and managers who need to adopt a data-driven approach. It is also well-suited for those who need to communicate numerical data, create reports and presentations, or submit research findings. The event is designed to cater to participants of all skill levels.

Topics Covered

  • The Building Blocks of Data Storytelling
  • Aligning Data Communication Goals with Business Objectives
  • How To Better Understand And Connect With Your Audience
  • Design Principles for Enhanced Visualisations
  • Crafting a Compelling Data-Informed Narrative
  • Bringing It All Together: Presenting Your Data Story To Maximize Impact And Influence