Overview

Category Management is a term so often used, but not many understand what it actually is. This one-day masterclass will help provide distinction between what Category Management is and what it’s not.  In a nutshell, Category Management is an approach to supply management where the range of products and services sourced by the Supply Management organisation are broken down into discrete groups of similar or related products and services. The idea is that a systematic, disciplined approach is applied to the category which is treated as a specific business function.

We will explore the common elements – understanding of supply and supplier base, segmentation and knowing what category market engagement is and how leverage category markets.

This will give attendees the opportunity to analyse their current and potential category; understand how analytics of market intelligence can influence category management plans; and help better equip Category Managers to become a category leader and trusted advisor within their organisations.

Learning Objectives

• Know what is Category Management
• Know where you are and where would you like to be
• Understand Category Targets
• Understand You as the “Category Buyer”
• Know the market and how to approach and engage
• Turn your analysis into expertise and understand category opportunities
• Land those Opportunities

Featuring Our Speakers

 

 

 

 

Phill Dagnall
Head of Commercial
Container Exchange
Containers for Change

Phill has extensive experience as a supply chain, procurement, category, and vendor management professional in Information and Communication Technology; Retail; Health and Community Services; Urban Precinct; Facilities Management; Operations; Transport; Logistics and Commercial Business environments in government, private and not-for-profit sectors.

Phill holds an MBA from the University of Queensland as well as a Graduate Certificate in Procurement and Supply Chain Management obtained through on the job training whilst living and working in the UK.  He has worked extensively as a senior category and sourcing professional in the UK, New Zealand and Australia. Throughout the course of his career, he has developed and honed exceptional supplier relationship, category management, and procurement skills, along with stakeholder relationship management skills with extensive experience in successful business negotiations, relevant to organisational supply chain and procurement functions. Phill has a deep understanding that effective end to end for supplier management and strategic procurement lifecycle management, along with best-in-class performance and capability will “value add” to an organisation.

Phill has a passion for promoting the industry within various environments.  He has been a committee member of the Australian Supply Chan and Logistics Association for 6 years.  He was highly commended at the National Supply Chain Association Awards for work he undertook whilst employed by UnitingCare Queensland on the St Stephens Private Hospital in Hervey Bay.  He has coordinated the association National Mentor Program and been on the association’s National Conference Committee.

Phill has also spoken at a number of industry forums.  He was invited to speak at the National Health Procurement Conference in Melbourne 2013, chaired the National Finance and Procurement Conference in Sydney in 2014, guest speaker at the GovProcure conference in Canberra 2015, and was guest speaker at the National ICT Procurement Conference in 2017.  In 2022 Phill also spoke at the PASA National Conference.  Phill has also guest lectured at the University of Queensland on several occasions.

Phill is a family man, he has 4 children, twins, boy and girl aged 26 and 2 daughters aged 18 and 16.  He also is passionate about Australian Rules Football, having played throughout his teenage years into his early 20’s before injury got the better of him.  He has a love of Cricket which he continues to play and captains a team in a local over 50’s competition in winter in Southeast Queensland.

Who should attend?

All category managers, new or old, in-experienced to the experienced professional. This masterclass will be invaluable for any individual designing and developing category management capabilities within an organisation.

• Category Managers, Analysist and Support Officers
• Contract managers, Officers, and Administrators
• Procurement and Supply Chain Managers
• Business & Project Managers

Topics Covered

• Understand your Category
• Category Sourcing
• Category Portfolio
• Category Management is a benefit
• Determining Your Category’s Performance
• “Supercharging” the category