Overview

In the rapidly evolving digital landscape, Artificial Intelligence (AI) is reshaping the way marketers approach their strategies, campaigns, and customer engagement. The “AI Applications in Digital Marketing” course offers a comprehensive exploration of how AI is transforming marketing practices and empowering professionals to work smarter, not harder. Participants will gain practical insights into the core AI tools that are influencing the marketing domain—from customer journey mapping and predictive analytics to content personalization and performance optimization.

This course will demystify AI terminology, highlight real-world applications, and provide guidance on integrating AI into existing marketing workflows. Designed to be hands-on and outcomes-driven, the course encourages strategic thinking while equipping participants with the ability to critically evaluate AI solutions. With a focus on both current capabilities and future trends, attendees will leave with the confidence to lead AI-powered marketing initiatives within their organizations.

Learning Objectives

By the end of the course, participants will be able to:

• Understand the foundational principles of Artificial Intelligence in marketing.
• Identify key AI technologies and their application across the marketing funnel.
• Evaluate and select AI tools appropriate for different digital marketing goals.
• Analyse customer data using AI for segmentation and personalisation.
• Develop AI-driven content strategies to improve engagement and conversion.
• Optimise media buying and campaign performance using machine learning.
• Monitor, measure, and refine AI-enabled marketing activities.
• Prepare for future trends and ethical considerations in AI marketing.

Featuring Our Speakers

 

 

 

 

Dan Canham

Founder / CEO

Tomorrow Strategy Co.

Dan Canham is a seasoned strategist and innovator with over 20 years of experience in developing business strategy and innovative solutions to complex problems. As the Founder and CEO of Tomorrow Strategy Co, Dan has helped numerous companies across various industries navigate the ever-changing landscape of modern business.

Dan holds a Bachelor of Business Management, a Diploma of Marketing and an MBA from Macquarie Business School. He has built a reputation as a thought leader in the fields of strategy and innovation, with a keen eye for detail and a passion for helping mid-market companies achieve their goals through effective business strategy.

He has worked with some of the world’s most recognised brands and leading startups, developing strategies that drive growth and deliver results.

Who should attend?

This course is ideal for:

• Chief Marketing Officers (CMOs)
• Heads of Marketing
• Marketing Managers
• Marketing Co-ordinators
• Digital Marketing Specialists
• Brand Managers exploring AI capabilities

Topics Covered

• Introduction to AI in Marketing
• Customer Data & Behavioural Insights
• AI-Powered Content Creation
• Campaign Automation & Media Buying
• Performance Measurement & Optimisation
• Ethical Marketing and AI Governance
• AI Tools Landscape
• Future of AI in Digital Marketing